Built for girls' sport · Coach-first

1 in 5 girls drop out of their sport by the age of 13.

Coach her like she deserves. AI coaching intelligence built for how girls actually develop — every nudge specific to this player, this session, this moment.

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Playher, global winner of SheBuilds Season 03 by LovableGlobal Winner · SheBuilds Season 03 · B2C
The intelligence

4 Intelligence Layers Help Coaches Develop Their Players

Four signals working together. Watch each one light up — every nudge draws from all four at once.

POS

Position

Tracks her role, fit and where she develops best. Surfaces position-specific training based on her energy and mindset.

NRG

Energy

Reads readiness so you know when to push harder and when to ease off.

MND

Mindset

Knows her personality, surfaces confidence shifts before they turn into drop out signals.

SCI

Sport Science

Development principles specific to the growing female body reduces risk of injury and improves the player in their position.

The science is real

Girls don't develop like boys. Coaching them the same way is the problem.

01
Different physiology

Girls are 4–6x more likely than boys to tear an ACL playing the same sport. Girls need more recovery time between high-intensity sessions. Peak power drops faster under fatigue. Technical work belongs early in training, not after conditioning.

02
Different psychology

Confidence in female athletes is context-dependent. Specific praise lands. Generic encouragement doesn't. Fear of failure is more common, and it shows up differently.

03
Different communication

Girls disengage when lectured. They respond when heard. One-to-one conversations matter more than group feedback for girls who are struggling.

How Playher works

Four intelligence layers. One nudge.

Every coaching nudge draws from all four layers working together — not one signal, not a generic template. Specific to this player, this session, this moment.

POS
POSPosition intelligence

She's been played out of position. The data shows it.

Track where she plays, how she performs in each role, and where she wants to develop. Preferred position flagged automatically. Updates after every match.

What you see: "AM is Sarah's strongest position at 4.2★. Three sessions at CM — her rating is sliding."
NRG
NRGEnergy & Readiness

Know when to push her. Know when to ease off.

Understand her energy across sessions from what you observe. Girls need more recovery between high-intensity work — this tells you when the window is open.

What you see: "Niamh's energy has been rising steadily. This is her window for technical work."
MND
MNDMindset & Confidence

Spot pre-dropout signals before they become dropout decisions.

Confidence in female athletes is context-dependent. Playher surfaces when to change the session plan — and when to change the conversation instead.

What you see: "Sarah's confidence has been visibly growing. This is the moment to give her a small active role."
SCI
SCISport Science

35 female development principles. Always working. You just see the action.

Girls' physiology, psychology, and communication patterns are different. Playher has the science built in — you get the coaching nudge, not a textbook.

What you see: "Perceived fairness is a stronger dropout signal than form at 14. Tell her before the team sheet."
The Playher nudge

One action. Every session. Built from four layers of data.

Not generic advice. Not a checklist. A single coaching nudge — specific to this player, her position, her energy, her mindset, and the science of how girls her age actually develop. With a horizon: does this pay off today, in the next few games, or across the season?

Position-aware — specific to her role and development path
Horizon-tagged — this game / next 2–3 / season
Goal-linked — tied to the season goal it moves
Science-backed — female dropout and development research built in
Cork FC U14 Girls
High-impact windows open now
Who needs your focus
MMNDRóisín
CB
This game
This session
"I want you watching the CB partnership at training — every time they talk before a corner, count it."
Confidence has been visibly growing. This is the moment to give her a small active role without physical pressure.
↗ Build back-line depth
Squad readiness
A
Aine
CB focus · next 2–3
S
Sarah
CM drive forward · season
The coaching loop

From goal to outcome. One connected line.

Every nudge, every plan, every session connected to the season goals you set. The coach can see — for the first time — how today's action moves the season forward.

1

Set season goals

Result goals and development goals. The destination the whole season builds toward.

Win rate ≥ 55%
2

Nudges surface

High-impact windows open. Each nudge tagged to a goal and a horizon.

This game · MND
3

Build a coaching plan

Team focus + per-player focuses. Seeds the lineup and the session automatically.

Plan ready ✓
4

Match & training

AI-suggested lineup. Session drills seeded from the plan. Everything connected.

Lineup set ✓
5

Goals move

Log the result. Payoff check-in. Goals recompute. Home shows the progress.

On track ↗
Playher Report

Something she takes home.

A development report written for the player — not about her. Her wins. Her next level. A challenge she can act on. Printable, personal, hers.

Written to her, not about her
Specific to her position and development stage
Coach hands it to her directly after training
Example report
For Sarah
November development report
Your wins
Your decision-making at centre-mid jumped this month.
You stayed positive after the Galway loss. That mattered to the team.
Your challenge: Try one through-ball from deeper this week. Don't worry if it's not perfect first time.
Every girl is different

Playher learns how to talk to her.

Not just how to track her stats — how to coach her specifically. Seven communication archetypes. Because the relationship is the coaching.

The Quiet OneThe PerfectionistThe Natural LeaderThe DrifterThe Over-CompetitiveThe Returning PlayerThe Newcomer

Coach assigns one per player. Changes as she grows.

GDPR compliant from day one

Built for children's data. Parental consent required before any player data is stored.

First names only

No surnames, no dates of birth. The minimum data needed, nothing more.

Right to erasure built in

Any player's data deleted on request. Permanently and completely.

Playher, winner of SheBuilds Season 03 by Lovable

Winner — SheBuilds Season 03, Lovable

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GDPR compliant · Children's data protected · Free to start

Get in touch

Questions about Playher, a demo for your club, or anything else — send us a note and we'll get back to you.